1. Introduction & Philosophy

Welcome to ApnaSell.in ("Platform", "we", "us", "our"). We recognize that privacy is a fundamental right, as affirmed by the Supreme Court of India and enshrined in the Digital Personal Data Protection Act, 2023 (DPDP Act).

This comprehensive Privacy Policy serves as a legal contract between you ("Data Principal") and ApnaSell ("Data Fiduciary"). It details the technical, legal, and operational measures we employ to safeguard your personal data while providing a transparent real estate marketplace.

Our Core Privacy Promise: We do not sell your personal data to unauthorized third-party brokers. Your data is used exclusively to facilitate your property journey, and you retain full control over its lifecycle.

2. Key Legal Definitions

To ensure clarity and compliance with Indian Law, we use the following definitions:

Data Principal (You) The individual to whom the personal data relates. This includes property seekers, owners, agents, and visitors.
Data Fiduciary (Us) ApnaSell.in, which determines the purpose and means of processing your personal data.
Personal Data Any data about an individual who is identifiable by or in relation to such data.

3. Comprehensive Data Collection

We collect data in a structured manner to provide specific services. The data collected depends on your role (Buyer, Seller, Agent, or Builder).

A. Information You Provide Voluntarily

For Buyers/Tenants
  • Identity: Name, Email, Phone Number.
  • Preferences: Budget, Preferred Location.
  • Financials: Income range (optional).
For Sellers/Owners
  • Property Proof: Ownership documents.
  • Asset Details: Photos, Videos, Address.
  • Identity: PAN/Aadhaar (compliance).

B. Information Collected Automatically

  • Device Data: IP address, device model, OS version.
  • Usage Logs: Search history, time spent, clickstream data.
  • Location Data: GPS data (with permission).

4. Purpose of Data Processing

We process your data only for "Lawful Purposes" as defined in the DPDP Act.

1
Service Delivery & Facilitation

To list your property and connect you via our masked calling service.

2
Fraud Prevention & Trust Safety

To detect spam listings, prevent duplicate posts, and identify suspicious behavior.

3
Personalization & AI Algorithms

AI analysis of search behavior to recommend relevant properties.

5. Data Disclosure & Sharing

ApnaSell is a marketplace, not a data broker. We share data only in these specific scenarios:

Recipient Category Data Shared Purpose
Counterparty Users Name, Phone Facilitate inquiries (upon action).
Legal Authorities Identity, Logs Court orders/Cyber-crime checks.
Service Providers Masked Data Cloud hosting, OTP services.

WE NEVER SELL YOUR DATA TO UNSOLICITED TELEMARKETERS.

6. Security & Infrastructure

We treat your data like a vault. Our security architecture includes:

Encryption TLS 1.3 for transit. AES-256 for data at rest.
Access Control Strict Role-Based Access Control (RBAC).
Regular Audits Quarterly VAPT by third-party security firms.
Data Localization All critical data stored on Indian servers.

7. Rights of the Data Principal

Under the DPDP Act 2023, you have powerful rights over your digital existence.

1. Right to Access & Summary

Request a summary of all personal data we hold.

2. Right to Correction & Erasure

Update incorrect data or delete your data entirely.

3. Right to Grievance Redressal

Approach the Data Protection Board if unresolved.

INTERACTIVE CONSENT DEMO

Marketing Data
Analytics Data
Third Party Data

*This is a simulation. You can manage real preferences in your dashboard.

8. Cookies & Tracking

"Cookies" are small text files stored on your device. We use them responsibly.

  • Essential Cookies: Required for login and security.
  • Analytics Cookies: Help us understand site usage.
  • Advertising Cookies: Relevant ads (opt-out available).

9. Data Retention Policy

Active Accounts Retained as long as account is active.
Deleted Accounts Deleted within 90 days.
Transaction Logs Retained for 7 years (Tax Laws).

10. Grievance Officer

Compliance with IT Act 2000 and DPDP Act 2023.

Miss. Lata Datta

Chief Compliance Officer

ApnaSell Technologies Pvt Ltd.

225 Bagmari Road Kolkata 700054

By using ApnaSell, you acknowledge that you have read and understood this Privacy Policy.